LiLu Interiors Identity

Project Description

LiLu Interiors, a start-up interior design studio, needed an entire brand package. Starting with the logo and expanding to stationery, website and direct mail pieces, a boutique feel was established – owning the color blue in their market. An ad campaign followed which poked fun at design industry cliches and gained the group several new clients and much recognition within the Minneapolis interior design community. LiLu Interiors is Different by Design.

Designed while at Spangler Design Team
Writing by LiveWire Copy
Portfolio photography by Rat Race Studios

2011 American Graphic Design Award
2010 American Graphic Design Award
Published in Graphic Design 1 (Bright Books)