Project Description

Continental Diamond is a locally-owned jewelry store in St. Louis Park, Minnesota. They are Minnesota’s top destination showroom. Every fall, they put out a catalog for the holiday season. The 24-page catalog showcased jewelery trends at a variety of price points for the upcoming year. All photography for the catalog was taken on site for the catalog. The cover of 2012’s catalog was understated and sophisticated. The symbol in the logo was printed 1-color on uncoated paper while the typography was embossed. The interior spreads featured a variety of jewelry for men and women intermixed with lifestyle shots.

Designed while at Spangler Design Team
Photography by Allen Brown Photography