Project Description

Continental Diamond is a locally-owned jewelry store in St. Louis Park, Minnesota. They are Minnesota’s top destination showroom. Every fall, they put out a catalog for the holiday season. The 24-page catalog showcases jewelery trends at a variety of price points for the upcoming year. All photography for the catalog is taken on site for the catalog. 2011 had two covers – one to be used during the holiday season, and another for the rest of the year. The covers featured a stunning diamond ring and elegant diamond bracelet. The interior spreads were filled with a variety of jewelry for men and women intermixed with lifestyle shots. The catalog had a soft-touch coating on the cover.

Designed while at Spangler Design Team
Product photography by Toby De Angelo
Portfolio photography by Rat Race Studios

2011 American Graphic Design Award Winner
Published in Graphic Design 1 (Bright Books)