Project Description

The idea behind Sherry Heeb’s journals is to do simple 4good4ever acts every day for 21 days with a friend to become more connected and fulfilled. Sherry needed a website, business card and logo to promote her journals while she searched for a publisher.

Since the journals are very personal and each has a unique theme, the logo was designed as a seal. That way, it coordinates with any of the journal topics and feels like an official “stamp” on the product. The website is light-hearted and whimsical from the photography of hearts drawn in the sand to the subtle damask pattern in the background.

Designed while at Spangler Design Team
Photography by Eileen K. Photography