Project Description
Every summer, the Minnesota Landscape Arboretum has an exhibition. Upon finishing the brand new maze garden, the Arboretum wanted a fun way to lead people to it. They called for entries for a juried show of artistic installations to lead people along the path to the maze. They called it “Art to A-Maze”.
A rack card was developed to establish the look and feel which was energetic and playful. Many other materials followed for the campaign – posters, ads, wayfinding signage, invitations, tickets, and visitor’s guide brochure.
Portfolio photography by Rat Race Studios
