Project Description
Gedney Foods redesigned it’s line of State Fair Pickles just in time for the Minnesota State Fair. The new look was handcrafted. Since the pickles were based on prize-winning recipes from the State Fair, the campaign for the relaunch revolved around the tagline “Take Home a Winner.” Materials included a booth at the fair, sell sheets, flyers with coupons, apparel, media giftboxes, billboard on Snelling Avenue outside the fair, jar gripper giveaway, and store displays.
Designed while at Spangler Design Team
