Project Description

The Women’s Association for the Minneapolis Symphony Orchestra (WAMSO) needed a logo and invitation for a new event called “It’s in the bag!” Members were invited for a luncheon and an opportunity to bid on handbags in a silent auction.

A whimsical, boutique-looking logo with a bright color palette of mimosa yellow, magenta and green, grounded with a warm charcoal gray gave the event a fresh feel. Fashion-forward photography coupled with a screened retro pattern completed the look. The event was a success and became an annual event.

Designed while at the Spangler Design Team

2011 American Graphic Design Award