Project Description
Sharkskin is a premium fly fishing line offered by 3M. The line’s micro-textured technology allows for better casting and extra durability. 3M wanted to expand the market for its product to a younger, new generation of consumer. High contrast, black and white photos of fishermen using the line to catch large, prehistoric looking fish in exotic and rugged locations with the tagline “Premium Fly Lines for Intense Anglers” brought the excitement of the sport to the forefront.
Designed while at Spangler Design Team
Photography by Jim Klug and Lee Church
2011 American Graphic Design Award
